Emerge out of the dark ages to enter the fabulous world of digital marketing

facebook marketing social media
facebook marketing social media

The World Of Digital Marketing

Emerging out of the dark ages to enter the fabulous world of digital marketing It appears that the real estate of the Internet is so vastly expanding that it can accommodate any number of inventions or additions to it. That is perhaps the reason why researchers do not even give a thought as to whether there will be space for their new innovations. In short, more and more innovations including those that immensely help businesses do their marketing more effectively are getting added to the Internet space. This being the case, it is surprising that there are entrepreneurs who are yet to make a switch to digital marketing. These entrepreneurs should remember that unless they change their attitude and fall in line with the trend, they cannot hope to sustain in their field. 

Is Traditional Marketing Still Effective?

If you also belong to this group of traditional minded entrepreneurs who refuse to emerge out of the dark ages, you should understand that digital marketing can provide you with far more pathways as well as opportunities to promote your products or brand. Even a desultory peek into the statistics will reveal to you how digital marketing has been growing and traditional marketing methods such as direct mailing have been declining. 

What Is This Online Marketplace?

The online marketplace has now become so big that its size is nearing the $2 trillion mark. Of course, this survey by USA Today does not include the online business done by private entities. Similarly, Winterberry Group, a consulting firm that offers its services to reputed companies such as Citi, Adobe, and HP, points out that in 2013, expenses on traditional methods like direct mailing came down to $44.8 billion, that was a 0.9% decline. On the other hand, spending on digital marketing rose to $137.2 billion, that was an increase of about 5.9%. These figures may be enough for giving you a wake-up call so you will not hesitate any more for embracing digital marketing. 

How Do I Do Digital Marketing Then?

Digital marketing can be done in a number of ways that include search engine marketing in Singapore, social media marketing, content creation, web page creation, email marketing, creation of blog posts, pay-per-click campaigns, crafting of online sales letters including those made as videos, and issuing e-newsletters on a regular basis. Of course, these form only a tip of the iceberg because you now have hundreds or even thousands of mobile apps that drive the surge of digital marketing. 

Of course, entrepreneurs like you may find it difficult to keep up with the relentless pace and the pressure of the growth of digital marketing. But this should not be the reason for your hesitation to embrace digital marketing because you cannot overlook the fact that your competitors have already made the switch. You may not want to get relegated to the back in your field. Not only that, if you ignore this advice, you may be missing the endless opportunities that may be available to you. 

Some of these opportunities may be so massive that you may regret later of having missed them. In fact, you are not advised that you should adopt all the forms of digital marketing. You can choose the most appropriate ones that suit your company and adopt them. Of course, you can seek the help of experts who can advise and assist you in making your choice. But for succeeding in your digital marketing, you should always remember the fact that you are dealing with an audience that relishes being online. In fact, this audience has been growing by leaps and bounds. 

Conclusion

You must engage this audience in such a manner that they take the final step of buying what you are offering. So, whether you are choosing content marketing, pay-per-click, social media marketing, or email marketing, you should always look to pass on the right message to your target audience. If you succeed in this step, you can firmly construe that you have made a royal entry into the fabulous world of digital marketing and will soon reap its fruits. 

Reach out here if you’re looking for a suitable pay-per-click agency in Singapore

Some Online Advertising Tips That Can Make Your Business More Visible

Online advertising holds many names like web advertising and internet advertising for the medium it follows in marketing any product or service to the customers and the world out there. As mentioned by using internet as medium it gains the web traffic and hit the targeted audience by campaigning messages that are simple, unique and straight. In short advertising is taken up to all new level in defining markets by a variety of useful applications. The change in advertising world started from early in 1990’s and from then the graph shows an exponential increase.

Some tips to help out

> Right format of text ad. Not all the search engine follow same ad text format. So selecting the right one that matches is important

> Ad should always contain the target keywords not only in the headline but also the text

> Make a match between the URL selected and the search Ad, because it is better URL is optimized with the products and services the ad mentions

> Solid call for action is important while circulating online advertising. For example, tell them what it is getting to them if they click the add like a coupon or discount code

> Calls track the number of calls that were received in response to the advertisement when a click – to – call method is applied in the advertisement

> Headlines are always there to show any critical content that is way more important than the headline. The reason for this headline holds a very limited space for characters. URL can be used to hold the business name instead

> Title case makes the ad loo sensible, professional and also the easy eye catch option to grab a look. Never use the entire capital letter or all case sensitive. Just capitalise the first letter of every word

> Right punctuation is also the best practice followed. But, what is important is that what is the ad resembling a question to the audience or a point to them

> Never try using the trademark terms if it was not owned. This can lead to legal issues.

> Deciphering the right message is important so never go for any kind of abbreviations that puzzle the audience and make them lose the interest.

How feasible it is?

Very much! Most of the organizations small, large, start up or established everyone are now depending on this internet marketing. For someone who relocated to Singapore and is in a thought to start a business, then the best and accurate method of doing it is online advertising in Singapore. This method is most opted for the feasibility one gets in trial and error, for the response that can be measured, understood and necessary steps that can be taken for correction of every wrong step taken. So, these tips can be helpful in making the online advertising more niche and visible to the world.

How to Create a Facebook Page?

Creating a Facebook page is a great way to keep in touch with family and friends and get back in touch will some old friends that you may have lost touch with over the years. You can constantly share your life and happy moments whether it’s college graduation, a wedding, the birth of a baby, family holidays and other special happy occasions.

Why create a Facebook page for your business?

If you are planning to start a new business, company or brand then creating a separate Facebook page is a good way to kick start your company and advertise or market your brand product or service especially if it is brand new and needs marketing, publicity and popularity. Creating a Facebook page is rather simple and self-explanatory.

Steps on how to create a Facebook page

Once you open your personal Facebook page it will contain several options on the left-hand side such as your profile, favorites, apps, friends, groups, interests, pages, and events.

Once you click on the ‘pages’ option, Facebook will redirect you to another page will several options from which you can choose from according to what you feel suits the theme or meaning of your brand, business or company the most. Facebook allows you to create your very own business page to help you build a closer relationship with your audience and customers.

The options available to create your Facebook page include –

  • Local business or place
  • Company, organization or institution
  • Brand or product
  • Artist, band or public figure
  • Entertainment, and
  • Cause or community

All the options are quite easy to understand so it is up to you to figure out under which category your business or company will fall under. Once you choose your desired option click on the relevant icon and a pop option will appear asking for primary details like the category of your business, company or brand, address, telephone number and other details.

Next, click on the get started tab and you will have to fill out a number of questions about your business so that it is easier for customers to properly understand the nature of your business and the kind of products you are selling or the kind of services you are rendering. Adding important information about your business and images and pictures that are attractive and engaging and explains what your business is all about are vital in order to attract your target audience. You can also add famous quotes if they relate to your line of business.

Visibiliti is an online digital marketing agency in Singapore that specializes in services such as SEO services and Facebook marketing in Singapore. Contact Visibiliti today to help you create your very own Facebook page.